I’m a marketing professional with over 25 years of hands-on expertise in both Fortune 100 companies and with small to mid-sized business. I take the time to truly listen to you about the vision for your company and the challenges you are facing with your marketing efforts.
I provide the following services:
Branding Identity, Positioning and Messaging
Competitive Analysis
Consumer Research and Insight
Creative Development
Marketing Strategy and Plan Development
Media Planning and Buying
Marketing Seminars
Marketing is everything you do everyday to communicate with your current and potential customers. Whether it is your print ad, TV commercial, sales materials, online efforts or business environment; every connection the consumer has with your company is sending a message, creating a feeling and branding your company. Be sure you are sending the "right" message each time and at every touch point.
I can help you do the right kind of marketing everyday. I partner with a team of experts with a wide breath of marketing knowledge, strategic planning experience and design creativity. We ask a lot of questions, do the research and dissect the information for meaningful conclusions. We learn what you know and a few things you may not know. Then, together, we create a focused marketing campaign that effectively motivates targeted consumers to spend more of their dollars with your business more often.
Recent LBM Seminars and Articles:
October 2009: Facilitated "Meet The Media" at the Asheville Chamber of Commerce. There were 6 news directors/publishers and over 80 people in the audience who learned how to get their events/stories in the news. Panelists included:
August 2009: Great article by Tessa Stowe I'd like to pass on: Are Your Presentations Losing You Sales? Click here to download.
December 2008:Article: The Art of Selfless Selling- There are two different kinds of selling: Self-ish and Self-less selling. Find out why the approach you take means success or not. Click here to read more.
October 2008 : Article: Stop Being Afraid To Sell
There is a well-loved myth out there about networking. If i go out and just meet people, the business will come and I really don't have to sell. Be honest, how is that working for you? Click here to read article.
LB Marketing Services can help you. Call (828) 687-1456 TODAY
